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Attaining knowledge

   
Elaine Au – Partner Senior Branding / Marketing, Luxury, Lifestyle and Automotive expert with focus on business improvement on wholesale and retail levels in Asian markets
   
Projects (Excerpt)
  • Project lead and consultant for Central Retail Marketing & CRM Function Set-up in luxury car dealership group with 80 points of sales in China
  • Various branding, marketing and CRM consulting projects for luxury brands across Asia focusing on multi-national companies in automotive and fashion industries
  • Operational responsibility for Marketing of Daimler brands (Mercedes-Benz, smart and Maybach) for China, Hong Kong and Macau; subsequently responsible for separating marketing operational functions between China and Hong Kong/Macau
  • Representation and coordination responsibility for Regional Marketing CoC function for Northeast Asian markets (China, Korea, Hong Kong, Macau, Taiwan)
   
Professional
Background
2012 – Partner, Districom Group
2008 – 2012 Founder, eCommunique Group (Brand, Marketing, Communications Consultancy)
2003 – 2007 Head of Marketing, Mercedes-Benz China (MB, smart, Maybach, AMG)
1998 – 2002 Group Account Director, Bulletin International Asia Pacific – WPP Group
1990 – 1997 Marketing and communications responsible at various boutique agencies, entertainment marketing firms and premium global hospitality hotel brands
   
Educational
Background
MSc, Strategic Marketing, University of Ireland, Dublin
BA, Mass Communications & Marketing, Washington State University, USA
   
Languages
and other Skills
English (Fluent), Mandarin (Fluent), Cantonese (Fluent), Hokkien (Fluent)
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