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Distribution Strategy - Expansion Strategy Asia

Client: Leading European automotive market intelligence company


After having followed their customers to the China market, an international provider of automotive service needed to define the next steps. Districom helped develop a China future growth and expansion strategy. The objective was to define the right offering and target groups and connect that to a growth plan for the China organization.


During the project Districom and local management looked from the Outside-in at key facts on market trends, customer preferences and regulatory situation. Through a series of work shops, the management team was also actively involved in defining the future positioning of the company in China.

  • Clear future positioning and service portfolio for Asia and China
  • Business & operational growth scenarios with risk analysis
  • Partner approach
  • Roadmap with key implementation activities for local management to implement and headquarters to monitor
  • Expansion of Blueprint for non-Asian markets
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