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Distribution Strategy - Expansion Strategy Asia

Client: Leading European automotive market intelligence company

Challenge

After having followed their customers to the China market, an international provider of automotive service needed to define the next steps. Districom helped develop a China future growth and expansion strategy. The objective was to define the right offering and target groups and connect that to a growth plan for the China organization.

Approach

During the project Districom and local management looked from the Outside-in at key facts on market trends, customer preferences and regulatory situation. Through a series of work shops, the management team was also actively involved in defining the future positioning of the company in China.

Results
  • Clear future positioning and service portfolio for Asia and China
  • Business & operational growth scenarios with risk analysis
  • Partner approach
  • Roadmap with key implementation activities for local management to implement and headquarters to monitor
  • Expansion of Blueprint for non-Asian markets
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